MagicX Inc Privacy Policy
Last updated: May 16, 2025
Introduction
Your privacy is important to us. It is MagicX Inc’s policy to respect your privacy and comply with any applicable law and regulation regarding any personal information we may collect about you, including via our app, Hero, and its associated services.
Personal information is any information about you which can be used to identify you. This includes information about you as a person (such as name, address, and date of birth), your devices, payment details, and even information about how you use an app or online service.
If our app contains links to third-party sites and services, please be aware that those sites and services have their own privacy policies. After following a link to any third-party content, you should read their posted privacy policy information about how they collect and use personal information. This Privacy Policy does not apply to any of your activities after you leave our app.
Information We Collect
Information we collect falls into one of two categories:
“Voluntarily provided” – any information you knowingly and actively provide us when using our app and its associated services.
“Automatically collected” – any information automatically sent by your device in the course of accessing our app and its associated services.
Device Data
Our app may access and collect data via your device’s built-in tools, such as:
Location data
Microphone
Calendar
Contacts
Storage, photos and/or media
Notifications
Mobile data
Device/app history
When you install the app or use your device’s tools within the app, we request permission to access this information. The specific data we collect depends on your device settings and the permissions you grant.
Personal Information
We may ask for personal information—for example, when you submit content to us, register an account, or contact us—which may include:
Name
Email
Sensitive Information
“Sensitive information” (or “special categories of data”) is a subset of personal information that receives a higher level of protection (e.g., health data, sexual orientation, racial or ethnic origin, etc.).
The types of sensitive information we may collect include:
Health information
We will not collect sensitive information without first obtaining your consent and will only use or disclose it as permitted, required, or authorized by law.
Legitimate Reasons for Processing Your Personal Information
We only collect and use your personal information when we have a legitimate reason for doing so, and only as reasonably necessary to provide our services.
Collection and Use of Information
We may collect personal information from you when you:
Register for an account
Use a mobile device or web browser to access our content
Contact us via email, social media, or similar technologies
Mention us on social media
We may collect, hold, use, and disclose information for purposes such as:
Providing the app’s core features and services
Enabling you to customize or personalize your experience
Enabling you to access and use our app and associated platforms
We may combine voluntarily provided and automatically collected personal information with information from other trusted sources (e.g., if you connect a social-media profile).
Security of Your Personal Information
We protect personal information by commercially acceptable means to prevent loss, theft, unauthorized access, disclosure, copying, use, or modification. However, no electronic transmission or storage method is 100 % secure.
You are responsible for selecting and safeguarding any passwords and ensuring the security of your own information within our services.
How Long We Keep Your Personal Information
We keep your personal information only as long as necessary for the purposes described in this policy or as required by law. When no longer needed, we delete or anonymize it.
Children’s Privacy
We do not target children under 13 and do not knowingly collect personal information about them.
Disclosure of Personal Information to Third Parties
We may disclose personal information to:
Parent, subsidiary, or affiliate companies
Third-party service providers (IT, hosting, analytics, etc.)
Employees, contractors, business partners, and agents
Courts, tribunals, regulatory and law-enforcement authorities
An acquirer of all or substantially all of our assets
Current third-party providers include:
Google Analytics
Mixpanel
Your Rights and Controlling Your Personal Information
Your choices include:
Access – Request details of personal information we hold about you.
Correction – Request correction of inaccurate, out-of-date, or incomplete information.
Non-discrimination – We will not discriminate against you for exercising your rights.
Notification of data breaches – We comply with applicable laws regarding data breaches.
Complaints – Contact us with any privacy complaints; you may also contact regulators.
Unsubscribe – Opt out of marketing communications at any time.
Business Transfers
If we are acquired, go out of business, or enter bankruptcy, your data may be transferred to the acquiring party under the same privacy commitments.
Limits of Our Policy
Our app may link to external sites we do not operate. We are not responsible for their content or privacy practices.
Changes to This Policy
We may update this policy to reflect changes in business processes, practices, or laws. Significant changes will be communicated to registered users when required.
Additional Disclosures for U.S. States Privacy Law Compliance
(This section applies to residents of California, Colorado, Delaware, Florida, Virginia, and Utah.)
Do Not Track: We currently do not respond to browser DNT signals.
California Privacy Laws (CPPA/CCPA/CPRA): Details on financial incentives, rights to know/delete, “Shine the Light,” and notice of collection.
California Notice of Collection (Past 12 Months)
We have collected identifiers such as name, email, phone number, account name, IP address, and account IDs.
Additional Disclosures for GDPR Compliance (EU)
Data Controller: MagicX Inc.
Legal bases: Consent, performance of a contract, legitimate interests, compliance with law.
International transfers: Protected by appropriate safeguards (e.g., SCCs).
Data Subject Rights: Restrict processing, object, data portability, etc.
Additional Disclosures for PIPEDA Compliance (Canada)
Expanded definition of personal information (PII).
Valid consent and right to withdraw.
Rights of access and rectification; compliance with PIPEDA’s ten privacy principles.
Anti-Spam Legislation compliance.
Additional Disclosures for UK GDPR Compliance (UK)
Legal bases mirror EU GDPR (consent, contract, legitimate interest, legal compliance).
International transfers follow UK GDPR rules.
Data Subject Rights: restrict processing, object, be informed, access, erasure, portability, rectification.
Enquiries, Reports, and Escalation
If we do not resolve your concern, you may contact:
Canada: Office of the Privacy Commissioner of Canada, 30 Victoria St, Gatineau, QC K1A 1H3, Toll-Free 1-800-282-1376, www.priv.gc.ca
UK: Information Commissioner’s Office, Wycliffe House, Water Lane, Wilmslow, Cheshire SK9 5AF, Tel 0303 123 1113, www.ico.org.uk
Contact Us
MagicX Inc
1209 N Orange St, Wilmington, DE 19801
End of Policy
